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The Kano model is useful in gaining a thorough understanding of a customer’s needs. You can translate and transform the resulting verbatims using the voice of the customer table that, subsequently, becomes an excellent input as the whats in a quality function deployment (QFD) House of Quality .

What is the Kano Model? | Definition and Overview of Kano

The Kano Model (pronounced “kah-no”) is an approach to prioritizing features on a product roadmap based on the degree to which they are likely to satisfy customers. Product teams can weigh a high-satisfaction feature against its costs to implement, to determine whether or not adding it to the roadmap is a strategically sound decision.

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Kano Model (Analysis & Diagram) | Creative Safety Supply

The Kano Model is an insightful way of understanding, categorizing, and prioritizing 5 types of Customer Requirements (or potential Features) for new products and services. It was created in the early ’80s by Japan’s professor Noriaki Kano but continues today to be an essential tool for all organizations independent of industry or size.